Thursday, 20 October 2011

19 October 2011, Fashion Design University of Leeds

Hey guys!

Wow, yesterday was a busy day!
Two guest speakers came to see us, you may have heard of them, Caryn Franklin and Colin McDowell.

Franklin came and saw us to discuss the diversication of model used in the fashion industry, which is a part of the campaign she co-founded with Erin O'Connor and Debra Bourne, All Walks Beyond the Catwalk.

Franklin has worked at iD magazine for 6 years, and is mainly known for her BBC TV show in the 90s, The Clothes Show, where she was aired on primetime tv for 12 years. The campaign is bring 'real' women on to the catwalk, rather than the whippet thin, pale, fragile models we see on catwalks today. In the 80s we saw a more diverse range of models all skin colours, thin and curvy. Catwalk shows had movement. In the 90s model begun to shrink and little movement was used on the catwalk. Designers made sample sizes tiny - so the model have to tailor thier bodies to fit these sizes.
Seeing these skinny models in advertising campaigns has caused image pressure and mental breakdowns for women and men across the world. In the second episode of Mary Portas Queen of Frock, Mary Portas made an example of Chanel. They use a teenage slim model in their advertising campaign even though the typical Chanel customer is an older woman. WHY?
All Walks Beyong the Catwalk are promoting the use of all type of models to be used in ad campaigns and catwalks, their recent campaign was 'Snapped' with Rankin, an amazing photographer, you should check out.

If you are interested in her and the campaign be sure to visit the site and follow her on Twitter, @Caryn_Franklin.

McDowell came in to discuss his extensive knowledge of the 20th century fashion. For module 20th century fashion I will be basing my essay on 80s Power Dressing :)

Power Dressing was not invented in the 80s, it in fact goes all the way to the Egyptian times. Where we saw Women Pharoahs!
Main examples of power dressing is King Henry the eigth, and Queen Elizabeth the first. They wore masses of jewellery, they changed clothes frequently in the day to show they were the most powerful in the monachy.
When we think of 80s power dressing - we think SHOULDERS. A good example of 80s power dressing is Dynasty, starring Joan Collins - A woman who stay true to this day in Power Dressing - it makes her feel confident.
In the 80s women began to copy men in dress, trousers empowered women. It said what men can do, women can do. Theirry Mugler was a major designer in the 80s power dressing movement.

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